THE CITY EXPLAINER
Why Here, Dubai?
Animated maps turn a big question about Dubai into a quick story about how the city connects to the world.
SEASON 01 DUBAI REAL ESTATE
The Dubai
Property Show
A creative proposal to launch a Dubai real estate show on Instagram for Luxarabia. Over 40 days, we’ll test three animated formats to see what viewers come back for.
Watch the sample reels
FIRST LOOK SAMPLE REEL
REEL 03The Viewing
- Days to find traction
- 40
- Original show concepts
- 03
- New Instagram accounts
- 03
01 SAMPLE REELS
Three ways to tell
a Dubai story.
A question worth sharing, a neighborhood guide worth saving, and characters viewers might come back for. Watch the three creative samples.
THE PROPERTY WALKTHROUGH
Downtown Residence
A map-led tour shows what a Downtown address puts within walking distance, from the Burj Khalifa to the metro.
THE ANIMATED SKIT
The Viewing
A couple tours a Dubai apartment. Their reactions turn a property viewing into a scene with a cast viewers can follow.
Creative samples for discussion. Listing details and figures are illustrative.
02 THE 40-DAY PLAN
Let the audience
shape the show.
Start with three creative bets and aim for viral reach within 40 days. Every round of publishing gives us something to learn.
-
BEFORE LAUNCH
Build the lineup together.
Define three personas with Luxarabia. Give each its own concept, visual style and creative direction, then launch three dedicated Instagram accounts.
-
DAYS 01–10
Publish two reels a day.
Use AI-assisted animation to test different opening hooks, topics and pacing. Watch which stories pull in views, followers and comments.
-
AFTER DAY 10
Refine the strongest ideas.
As the numbers start to grow, shift to one reel a day. Use audience response to sharpen the scripts and track which reels lead to DMs, inquiries and customer conversations.
03 PERFORMANCE PRICING
We earn more when
the show grows.
The base rate covers the work from strategy through publishing. Performance tiers reward the audience the show earns in its first 40 days.
$40 USD
per motion or cartoon video
All-in production
All-in production
- Strategy
- Define three personas, show concepts and visual directions together.
- Production
- Develop hooks, write scripts, and animate and edit each reel.
- Publishing
- Set up the Instagram accounts, post on schedule, and refine scripts using audience response.
40-DAY PERFORMANCE TIERS
| Multiplier | Followers | or | Views |
|---|---|---|---|
| ×2 | 5,000 | or | 500K |
| ×5 | 25,000 | or | 2.5M |
| ×7 | 50,000 | or | 5M |
| ×10 | 100,000 | or | 10M |
| ×20 | 500,000 | or | 50M |
| ×30 | 1,000,000 | or | 100M |
Either threshold qualifies for its tier. Before launch, we’ll agree how results are counted across the three accounts and how the multiplier applies.
04 BEYOND DAY 40
Put Luxarabia at the
center of the show.
Build the strongest format into a recurring series about Dubai real estate. Give buyers a reason to reach out and give media and partners a show they can follow.
Review the pilot plan